I just returned from my second work trip to CPhi Worldwide in Paris – one of the largest annual international events for the pharma community. The booths were breathtaking: two story custom built environments, spaces with multiple unique vignettes, cafés, bars, greenery, eye-popping displays, inspired branding. It’s a feast for the eyes. Even the square footage challenged booths merged good design with an openness and absence of barriers (i.e. very few skirted tables).Read More
Candy Crush, Bejeweled, Angry Birds…..we are a society of game players. Don’t think so? Consider these facts:
- On average, video games are played by 53 percent of adults
- The average American gamer spends about 13 hours per week playing them
|Image courtesy of Ambro at FreeDigitalPhotos.net|
That’s a lot of gameplay. Whether they are used as a distraction or to pass the time, there is an inherent element of education. The more you play, the better you get. Simple. It was only a matter of time before learning institutions jumped on the bandwagon and invested in games as a teaching tool. They appeal to all ages and all walks of life, from the classroom to the exam room.
That’s right – I said exam room. Within the healthcare realm, games designed specifically to educate healthcare providers are on the rise. In addition to aiding learning retention, games provide a platform for competition, achievement, and have been shown to lower stress in players – the hallmarks of active physicians and clinicians. More and more medical schools are investing in games to help teach the next generation of physicians. For example, at Florida State University College of Medicine, students enrolled in their geriatrics program play a role-playing game to learn the principles of the specialty. At Stanford School of Medicine, students use interactive, “gamified” case studies help identify the signs of sepsis and determine the best course of treatment.
Even hospitals and healthcare systems are getting in on the action - The VA Boston Healthcare System used an online game to get practitioners to better follow treatment guidelines for their patients with blood pressure – and with great success! At Florida Hospital Celebration Health, surgeons are using video games to hone their technique and warm-up before entering the operating room.
It is clear that games are a pivotal tool to teach the next generation of healthcare providers. How can pharma marketers take advantage of this trend? Check out our whitepaper to learn how games offer a unique opportunity to educate, while delivering key client messages to an engaged audience.Read More
Thinking about joining the millions (literally) of people on Twitter? Seems daunting… maybe even a little silly. 140 characters sent off into the great black hole of the Internet. I thought the same thing, and then I tried it for business purposes. Now I’m hooked.
If you’ve ever perused Twitter, you’ll find all of the major companies in every industry represented including: most celebrities, bored moms, lazy dads, angry people, inspirational people, and downright dudes. BUT, if you tweak twitter to only follow those that you like, it can be quite fun and informative. As such, you can become the fun and informative tweeter yourself while promoting your business or service.Read More
Everyone is busy. Everyone has deadlines. The thought of entering your new product or your company in a competition may seem counterproductive. You are working on getting your product approved. You are trying to get it out to market faster, but you don’t have time to enter a competition.
You might want to rethink that. Entering a competition with your new product can provide an extra competitive edge for new promotional opportunities. It will increase the awareness and prestige of your company and your product. This can bring recognition to your company by distinguishing yourself as a thought leader in the industry.Read More
How do you keep your ideas fresh and your brain stimulated when sometimes you feel like a machine at your job? It may sound odd, but now and then I like to come across a road block in my job because it makes me have to stop, lift my head, and ask “Now what?” It’s at these times that I have to remind myself how to find some inspiration. Here are a few of my tips:
All marketers need some level of graphic design knowledge and skill. The amount of knowledge and skill needed depends on your specific role. If you yourself make up the entire marketing department of your company and have no outsourcing budget, then you’re going to need to know a lot. If you work at a large company with dedicated graphic designers on staff, then you can probably get by with fewer. Whatever your situation is, such knowledge can be a real benefit to you.
Let’s get right in to it. There are two main types of images- vector and raster. Vector images (.ai, .svg, etc.) compose images based on x and y axis data. These images aren’t a fixed size- the one file represents all possible sizes that the image can be presented in. Vector images can be used for very large sizes without a loss in quality and without a gigantic file size, so if you’re creating a large format piece like a billboard or large sign then you’ll want to create the image file for the piece in a vector or compound/metafile-type. Compound or metafile-type files such as encapsulated postscript (.eps) have both vector and raster data in them.Read More
|Image courtesy of Stuart Miles at FreeDigitalPhotos.net|
If you’ve spent any time on social media in the last few weeks, your feed has been chock-full of videos of your friends, family, and favorite (and not favorite) celebrities dumping buckets of ice and water on themselves in the name of ALS research. This latest viral sensation that has swept the nation is the Ice Bucket Challenge to help bring awareness to amyotropic lateral sclerosis (ALS)—also known as Lou Gehrig’s disease. Whether you’ve taken the challenge yourself, donated to the cause, or simply laughed at the many videos, this viral phenomenon can teach us all a few things about successful marketing strategies.Read More
“Brevity is the soul of wit” – William Shakespeare
“If you can’t explain it simply, you don’t understand it well enough” – Albert Einstein
“Three quotes is too much” – my editorRead More
After a show, attendees will usually boast how great the meetings were. However, one of the biggest complaints we hear post-show is that no one had followed up with them! One of two things happen there, the customer chases down a contact or they simply move on to do business with a different company. Make sure you have your game plan in place before going to the show so this does not happen to you. And most importantly, make sure the personnel that are working the booth understand how important it is to follow the procedures for gathering attendee information.Read More
Allow me to introduce myself. I’m Steve, the head of the Medical Portfolio for UBM Canon. Like me, you probably have an interest in keeping tabs on the medical device industry: what’s happening and what it means to our business. A vibrant industry for sure, but one that has its share of opportunities and challenges!Read More