Dunkin’ Donuts and Medical Care….

Posted by Stephen Corrick on Feb 18, 2015 10:56:17 AM

All About Value

All this talk of value and more value….. A recent McKinsey report on medical devices included a comment, “Dunkin’ Donuts customers know the coffee will not have milk foam and Ryanair passengers don't expect first-class service during flights”.

So far, so good, but what does this have to do with medical devices?

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Topics: medical device expo, medical device events, medical device industry, value conversation, MD&M West, commodity conversation, medical device suppliers, medical care, vendor relationship

The power of peers - can online comments influence your opinion?

Posted by Amy Erdman on Feb 13, 2015 2:01:17 PM

How much are we influenced by our peers? In light of the recent vaccine debate, Medical News Today wanted to know where the two opposing sides of the debate get their information from. Is it from official health campaigns run by governmental organizations such as the Centers for Disease Control and Prevention (CDC)? Or are people more influenced by the online commentary of their peers?

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Topics: marketing tips, social media, audience insight, peer influence, peer-to-peer interaction, influence

Three Reasons for White Space in Your Marketing

Posted by Donna Lawrence on Feb 5, 2015 2:29:17 PM

1. White space makes your material easier to read.

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Topics: marketing strategy, marketing tips, b2b marketing, target audience, marketing insights,, marketing emails, audience insight

Exhibitor Tips: Using Social to Increase Traffic to Your Booth

Posted by Lisa Ullery on Jan 28, 2015 11:36:00 AM

If you’re exhibiting at a trade show, it’s safe to assume that you want as much traffic to your booth as possible. There are several well-known methods to accomplish this–purchasing floor graphics, advertising in the event directory, and designing an attractive booth that catches the eye of attendees. These methods can successfully increase traffic to your booth; however, social media is a free method that many exhibitors aren’t utilizing because they don’t think it’s effective or simply don’t realize it can be a valuable tool. Here are a few ways exhibitors can increase traffic via social:

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Topics: social media, marketing solutions, B2B Social Media, marketing trends, booth exhibition, booth engagement, Social Sharing

3 Ways to Save Your Marketing Emails from THE TRASH

Posted by Aaron Dunser on Jan 20, 2015 12:11:42 PM

It’s something that most of us do every day–we hop on our computer or mobile device and check emails. There are almost always new emails from different companies promoting or informing us about something new and great. But have you ever really thought about what motivates you in that split second to open or delete it? How about after the first glance if you do open it–what is it that pushes you to keep reading?

It all starts with effective email marketing; the key word being effective

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Topics: marketing resources, marketing campaigns, marketing analysis, email templates, marketing emails, HTML, marketing blog

How to Make Your Website Work Best for You

Posted by Tracey Peden on Jan 14, 2015 8:30:00 AM

As just about everything these days can be done and found via the Web, you’ll want to make sure that your Website has all of these key elements to continue to be competitive amongst the sea of Websites:

A clean and “now” looking design that’s search engine friendly
Why overwhelm your site visitors with special features? A Website that is visually appealing and stands out to the audience you’re looking to target is all you need. Just make sure that the coding used for the site build is a valid combination of both CSS and XHTML to denote what is image and style coding and what is coding for content. Search engines are readily looking for content and you don’t want to distract them by the use of too much design code. Be sure to design for multiple browsers; not just yours! And make sure that your images are Web optimized (i.e. compressed format; at 72dpi).

Image Courtesy of Stuart Miles of freedigitalphotos.net
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Topics: Content Marketing, blog tips, buyer persona, SEO, sitemap, google anyalytics, inbound marketing, search engine optimized, website, lead nuturing, web traffic

B2B Marketing Trends for 2015

Posted by Justin Cross on Jan 5, 2015 11:08:00 AM

This year, 2014, taught B2B marketers that they will need to significantly adjust their channel mix and methods to adapt to the new paradigm of how our society is consuming media and information. Tablets and smartphones vastly outnumber PCs, and the usage data now reflect this. We foresee that 2015 will be a continuation of this adjustment to the new paradigm. Some areas that companies need to take into account…

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Topics: marketing strategy, marketing tips, b2b marketing, Content Marketing, social media, B2B Social Media, marketing trends

Mind of the Engineer 2014

Posted by Carly Cohen on Dec 24, 2014 10:30:00 AM

Gain critical insight into the Mind of the Engineer through UBM's 2014 research. Produced by the UBM Canon's leading brands, the research provides insight on top concerns and issues weighing on the minds of engineers worldwide. Engineers from North America, EMEA, China, Japan, and the rest of Asia were queried through a web survey and 2,626 useable responses were received.

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Topics: marketing research, electronics, engineers

A Marketer’s Guide to #Hashtags

Posted by Natalie Sam on Dec 22, 2014 2:07:50 PM

#b2b #seo #solomo – #hashtags (also known as handles) have become its own form of communication amongst the online community, creating an opportunity for users to increase their visibility amongst the vast amount of tweets being sent out by millions of others. While this social media jargon is being used across the nation, we often need to step back and think… what does it mean to use a #hashtag? Should I be using this in my marketing efforts? Is this relevant to my business?

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Topics: marketing tips, b2b marketing, social media, B2B Social Media, marketing insights,, hashtags

A Marketer’s Guide to New Year’s Resolutions

Posted by Sue Duval on Dec 18, 2014 11:30:00 AM

I’m not a huge fan of New Year’s. I’m one of those people who do NOT like to be rudely reminded of time quickly passing; or worse yet, to celebrate it. As a busy marketer and mom who actually enjoys the slightly frantic pace and chaotic merriment of Christmas celebrations with family, co-workers, friends, neighbors (and even a few strays), New Year’s Day for me is “The Honeymoon’s Over” part of the holiday season. As the festivities come to a close and the reality of a fresh new year sets in, it’s often a time of reflection.

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Topics: marketing research, b2b marketing, marketer, marketing campaigns, New Year's, marketing analysis, KPIs, resolutions