Why do people share stories? Why do customers share information about our products, our services, and our events with their colleagues? With Facebook, Twitter, and Google +, information sharing happens 24/7, and it’s not all pictures of kittens and babies. Much of it is stories about what’s new, how someone got help, was happily surprised, or overcame an obstacle, in short, something the reader found interesting and connected with. The task at hand for B2B marketing and marketers, then, is to tell an interesting story and make that connection with the community they serve.