4 Tips to Engage the Mobile-Minded MD

Posted by Amy Erdman on Nov 24, 2014 1:00:36 PM

Let’s face it…when you see grandparents whipping out their iPhones to send a text, it’s clear that mobile devices are ubiquitous. And beyond the personal tasks one usually performs, more and more people are using their smartphones and tablets for professional purposes, especially physicians.

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Topics: marketing research, pharma marketing, engagement benefits, mobile behavior, Mobile marketing

Omni Who? A Guide to Understanding Omni-Channel Marketing

Posted by Steven Carlisle on Nov 18, 2014 8:00:00 AM

There are many words that come and go in advanced manufacturing marketing. Omni-channel marketing is the latest buzz word to hit blogs across the globe. Today, I want to introduce you to omni-channel marketing, explain why it is important, and give you some steps to implementation.

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Topics: marketing strategy, marketing tips, b2b marketing, marketing solutions, target audience, marketing topics, marketing trends, omnichannel, optimization, marketing mix

Tips for Writing Effective Marketing Copy

Posted by Kelly Ryan on Nov 11, 2014 9:51:00 AM

Book Today! Limited Time offer!! You can’t afford to miss this! The solutions you need, right HERE!

We have all been there….. you are looking for information and all you can see are sales pitches, multiple calls to action, deadlines and everything you read sounds like something the used car salesman would say. Or worse, you are reading dry, lifeless copy that bores you a little bit more with each word you read.

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Topics: marketing strategy, marketing tips, b2b marketing, marketing solutions, target market, target audience, marketing copy, effective ad copy

Can B2B Companies Benefit From Social Media?

Posted by Lisa Ullery on Nov 6, 2014 12:26:00 PM

“I work in B2B, so my company doesn’t need to be active on social media.” I hear this a lot and have to warn against this line of thinking. Whether you work in B2B or B2C, people enjoy doing business with others they like, know and trust. One of my favorite authors, Mari Smith often says to no longer focus on B2B or B2C, but focus on P2P – people to people. Social media will help you do just that–build relationships with other people who will continue doing business with you for the long term. Here are a few B2B companies who got it right:
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Topics: marketing strategy, marketing research, b2b marketing, Content Marketing, social media, B2B Social Media, twitter, facebook, Maersk

Tips from a Vampire on Booth Design & Engagement - “Invite Me In!”

Posted by Natalie McMenemy on Oct 27, 2014 5:18:00 PM

I just returned from my second work trip to CPhi Worldwide in Paris – one of the largest annual international events for the pharma community. The booths were breathtaking: two story custom built environments, spaces with multiple unique vignettes, cafés, bars, greenery, eye-popping displays, inspired branding. It’s a feast for the eyes. Even the square footage challenged booths merged good design with an openness and absence of barriers (i.e. very few skirted tables).

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Topics: b2b marketing, exhibition, audience, target audience, halloween, booth design, booth exhibition, booth engagement, Count Dracula, vampire

What's in a Game? A Lot More Than You'd Think When it Comes to Physicians

Posted by Amy Erdman on Oct 20, 2014 10:16:25 AM

Candy Crush, Bejeweled, Angry Birds…..we are a society of game players. Don’t think so? Consider these facts: 

  • On average, video games are played by 53 percent of adults
  • The average American gamer spends about 13 hours per week playing them
Image courtesy of Ambro aFreeDigitalPhotos.net

That’s a lot of gameplay. Whether they are used as a distraction or to pass the time, there is an inherent element of education. The more you play, the better you get. Simple. It was only a matter of time before learning institutions jumped on the bandwagon and invested in games as a teaching tool. They appeal to all ages and all walks of life, from the classroom to the exam room.

That’s right – I said exam room. Within the healthcare realm, games designed specifically to educate healthcare providers are on the rise. In addition to aiding learning retention, games provide a platform for competition, achievement, and have been shown to lower stress in players – the hallmarks of active physicians and clinicians. More and more medical schools are investing in games to help teach the next generation of physicians. For example, at Florida State University College of Medicine, students enrolled in their geriatrics program play a role-playing game to learn the principles of the specialty. At Stanford School of Medicine, students use interactive, “gamified” case studies help identify the signs of sepsis and determine the best course of treatment.

Even hospitals and healthcare systems are getting in on the action - The VA Boston Healthcare System used an online game to get practitioners to better follow treatment guidelines for their patients with blood pressure – and with great success! At Florida Hospital Celebration Health, surgeons are using video games to hone their technique and warm-up before entering the operating room.

It is clear that games are a pivotal tool to teach the next generation of healthcare providers. How can pharma marketers take advantage of this trend? Check out our whitepaper to learn how games offer a unique opportunity to educate, while delivering key client messages to an engaged audience.

 

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Topics: pharma marketing, healthcare providers, angry birds, hospitals, healthcare, pharma marketers, bejeweled, video games, candy crush, physicians

To Tweet or Not to Tweet – That is the question

Posted by Kate Derrico on Oct 13, 2014 12:00:27 PM

Thinking about joining the millions (literally) of people on Twitter? Seems daunting… maybe even a little silly. 140 characters sent off into the great black hole of the Internet. I thought the same thing, and then I tried it for business purposes. Now I’m hooked.

If you’ve ever perused Twitter, you’ll find all of the major companies in every industry represented including: most celebrities, bored moms, lazy dads, angry people, inspirational people, and downright dudes. BUT, if you tweak twitter to only follow those that you like, it can be quite fun and informative. As such, you can become the fun and informative tweeter yourself while promoting your business or service.

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Topics: b2b marketing, Content Marketing, b2b media, social media, B2B Social Media, target audience, twitter, tweet

Entering Competitions as a Marketing Tool

Posted by Donna Lawrence on Oct 10, 2014 11:56:07 AM

Everyone is busy. Everyone has deadlines. The thought of entering your new product or your company in a competition may seem counterproductive. You are working on getting your product approved. You are trying to get it out to market faster, but you don’t have time to enter a competition.

You might want to rethink that. Entering a competition with your new product can provide an extra competitive edge for new promotional opportunities. It will increase the awareness and prestige of your company and your product. This can bring recognition to your company by distinguishing yourself as a thought leader in the industry.

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Topics: b2b marketing, marketing resources, Content Marketing, medical events, medtech industry, brand awareness, marketing tool

Finding Inspiration

Posted by Sue Duval on Sep 29, 2014 11:48:00 AM

How do you keep your ideas fresh and your brain stimulated when sometimes you feel like a machine at your job? It may sound odd, but now and then I like to come across a road block in my job because it makes me have to stop, lift my head, and ask “Now what?” It’s at these times that I have to remind myself how to find some inspiration. Here are a few of my tips:

 

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Topics: marketing strategy, marketing research, marketing tips, b2b marketing, marketing resources, Content Marketing, audience, marketing topics, marketing trends

Basic Design Knowledge Every Marketer Should Know

Posted by Justin Cross on Sep 22, 2014 11:50:00 AM

All marketers need some level of graphic design knowledge and skill. The amount of knowledge and skill needed depends on your specific role. If you yourself make up the entire marketing department of your company and have no outsourcing budget, then you’re going to need to know a lot. If you work at a large company with dedicated graphic designers on staff, then you can probably get by with fewer. Whatever your situation is, such knowledge can be a real benefit to you.

Let’s get right in to it. There are two main types of images- vector and raster. Vector images (.ai, .svg, etc.) compose images based on x and y axis data. These images aren’t a fixed size- the one file represents all possible sizes that the image can be presented in. Vector images can be used for very large sizes without a loss in quality and without a gigantic file size, so if you’re creating a large format piece like a billboard or large sign then you’ll want to create the image file for the piece in a vector or compound/metafile-type.   Compound or metafile-type files such as encapsulated postscript (.eps) have both vector and raster data in them.    

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Topics: b2b marketing, blog tips, offset printing, monochrome, variable printing, design knowledge, digital printing, full bleed