A Marketer’s Guide to #Hashtags

Posted by Natalie Sam on Dec 22, 2014 2:07:50 PM

#b2b #seo #solomo – #hashtags (also known as handles) have become its own form of communication amongst the online community, creating an opportunity for users to increase their visibility amongst the vast amount of tweets being sent out by millions of others. While this social media jargon is being used across the nation, we often need to step back and think… what does it mean to use a #hashtag? Should I be using this in my marketing efforts? Is this relevant to my business?

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Topics: marketing tips, b2b marketing, social media, B2B Social Media, marketing insights,, hashtags

A Marketer’s Guide to New Year’s Resolutions

Posted by Sue Duval on Dec 18, 2014 11:30:00 AM

I’m not a huge fan of New Year’s. I’m one of those people who do NOT like to be rudely reminded of time quickly passing; or worse yet, to celebrate it. As a busy marketer and mom who actually enjoys the slightly frantic pace and chaotic merriment of Christmas celebrations with family, co-workers, friends, neighbors (and even a few strays), New Year’s Day for me is “The Honeymoon’s Over” part of the holiday season. As the festivities come to a close and the reality of a fresh new year sets in, it’s often a time of reflection.

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Topics: marketing research, b2b marketing, marketer, marketing campaigns, New Year's, marketing analysis, KPIs, resolutions

4 Tips for Holiday Messaging in B2B Marketing

Posted by Jason Sullivan on Dec 16, 2014 3:47:00 PM

With the non-stop rush from Thanksgiving to New Year’s, holiday messaging can be something easily overlooked when creating your marketing plan for the year. This can be your opportunity to look back over the year, lay out your exciting plans for the year to come, and express your deep gratitude for their continued business
      Image courtesy of  David Castillo Dominici at FreeDigitalPhotos.net
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Topics: b2b marketing, Content Marketing, email marketing, buyer persona, brand awareness, connecting customers, holiday messaging

Why Docs Dig Email

Posted by Amy Erdman on Dec 15, 2014 3:08:00 PM

According to a McKinsey report from earlier this year – generally speaking, email remains a significantly more effective way to acquire customers than social media—nearly 40 times that of Facebook and Twitter combined. But does the same hold true for physicians? We know that doctors are busier than ever and don’t necessarily have the time (or sometimes the desire) to see reps, but they still want access to new information about drugs and medical devices as long as it’s relevant to their practice.

Even though email marketing is not a new tactic, there remains some question about its place in the market. When it comes to messaging HCPs though, there are numerous reasons why email is still a safe bet.

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Topics: marketing strategy, pharma marketing, social media, email tips, email marketing, pharma marketers, Social Sharing, physician, ROI

What is the Business Reality Behind the “Consumerization of Medtech”?

Posted by Stephen Corrick on Dec 9, 2014 1:57:55 PM

The “Internet of Everything” is coming at us fast, and tech titans such as Google, Apple, Samsung, IBM, Intel, and Verizon seem to want to play in medtech. But to what extent will they get involved, and how real is the threat to traditional medtech companies? Is it changing your business now, or will it in the future?

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Topics: medical device events, healthcare, internet, medical devices, technology, MD+DI, medical device industry, consumerization

4 Tips to Engage the Mobile-Minded MD

Posted by Amy Erdman on Nov 24, 2014 1:00:36 PM

Let’s face it…when you see grandparents whipping out their iPhones to send a text, it’s clear that mobile devices are ubiquitous. And beyond the personal tasks one usually performs, more and more people are using their smartphones and tablets for professional purposes, especially physicians.

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Topics: marketing research, pharma marketing, engagement benefits, mobile behavior, Mobile marketing

Omni Who? A Guide to Understanding Omni-Channel Marketing

Posted by Steven Carlisle on Nov 18, 2014 8:00:00 AM

There are many words that come and go in advanced manufacturing marketing. Omni-channel marketing is the latest buzz word to hit blogs across the globe. Today, I want to introduce you to omni-channel marketing, explain why it is important, and give you some steps to implementation.

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Topics: marketing strategy, marketing tips, b2b marketing, marketing solutions, target audience, marketing topics, marketing trends, omnichannel, optimization, marketing mix

Tips for Writing Effective Marketing Copy

Posted by Kelly Ryan on Nov 11, 2014 9:51:00 AM

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We have all been there….. you are looking for information and all you can see are sales pitches, multiple calls to action, deadlines and everything you read sounds like something the used car salesman would say. Or worse, you are reading dry, lifeless copy that bores you a little bit more with each word you read.

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Topics: marketing strategy, marketing tips, b2b marketing, marketing solutions, target market, target audience, marketing copy, effective ad copy

Can B2B Companies Benefit From Social Media?

Posted by Lisa Ullery on Nov 6, 2014 12:26:00 PM

“I work in B2B, so my company doesn’t need to be active on social media.” I hear this a lot and have to warn against this line of thinking. Whether you work in B2B or B2C, people enjoy doing business with others they like, know and trust. One of my favorite authors, Mari Smith often says to no longer focus on B2B or B2C, but focus on P2P – people to people. Social media will help you do just that–build relationships with other people who will continue doing business with you for the long term. Here are a few B2B companies who got it right:
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Topics: marketing strategy, marketing research, b2b marketing, Content Marketing, social media, B2B Social Media, twitter, facebook, Maersk

Tips from a Vampire on Booth Design & Engagement - “Invite Me In!”

Posted by Natalie McMenemy on Oct 27, 2014 5:18:00 PM

I just returned from my second work trip to CPhi Worldwide in Paris – one of the largest annual international events for the pharma community. The booths were breathtaking: two story custom built environments, spaces with multiple unique vignettes, cafés, bars, greenery, eye-popping displays, inspired branding. It’s a feast for the eyes. Even the square footage challenged booths merged good design with an openness and absence of barriers (i.e. very few skirted tables).

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Topics: b2b marketing, exhibition, audience, target audience, halloween, booth design, booth exhibition, booth engagement, Count Dracula, vampire