Who are you? Think about the last time you had to fill in a questionnaire or a survey. What’s your job title? What’s your industry? Where are you from? Check all that apply.
When thinking about your audience, it’s easy to think of one massive, unified group of people. You have something for them, and you would like them to be receptive of what you’re offering. However, the individuals in your audience certainly wouldn’t think of themselves as part of one unified group. They are individuals, with diverse interests and diverse needs.
email message strategy,
Putting the customer first is basic in business, but sometimes the concept gets lost in the weeds. We all know that without our customers we would not have a business. We know we need to be customer-facing and let them know that we have just what they need—the products, the services, the information we provide. And yet, when creating our marketing materials, it can be easy for us to be so busy getting things done, that we don’t notice that we have turned our attention away from serving our customer and are focusing instead on just finishing this darn project by deadline. Or maybe you want to add more details to be sure you aren’t leaving anything out, or you are just trying to manage your growing To Do list and check this off the list.
So now you have your booth team well trained on WHO you want to attract to your booth. You have your materials ready. Lead retrieval is ordered. But have you thought through the layout of the actual booth to make sure you are creating a welcoming environment?
It’s no longer 1978
According to a recent article in The Economist it seems that “talk of a renaissance in American manufacturing is overblown”. Apparently since the late 1970’s there have been some ups and downs, but it’s pretty much a downward trend.
Well, that is generally true for overall employment numbers, surely the focus on “Advanced Manufacturing” is producing the kind of higher paying, automation augmented, robotics enhanced, 3D Printed, modern manufacturing we picture on some gleaming factory floor?
advanced manufacturing marketing,
Nowadays there are a lot of things that need to remain “top of mind” for physicians and healthcare professionals – Obamacare, reimbursement concerns, ICD-10 implementation, staffing issues … you get the idea. But in addition to the vast amount of necessary business information, physicians also need to stay abreast of the latest clinical updates – many of which are at the forefront of large- and small-scale medical meetings and conferences.
By now, we all know about #thedress phenomenon that took over social media. For a brief time EVERYONE was talking about this social trend. A few savvy companies such as Ford, Oreo, and Lego among others were able to capitalize this trend and put to good use as a promotional tool. Most notably, the Salvation Army recently implemented a campaign to raise awareness for domestic violence using the dress popularity as a back drop for an impactful real-time marketing campaign.
What is real-time marketing?
In short, real-time marketing is tying a brand’s marketing efforts into an event or phenomenon and capitalizing on the popularity/audience of that trend. It can be a pre-planned campaign tied to an event such as a sporting event (Super bowl), awards show (Oscars or Grammy’s) or pop-culture occurrence (music festival or movie premiere) or can be a quickly crafted response to a trending topic (#thedress). In the age of social, it is imperative for brands to have the flexibility to react quickly to trending topics.
B2B Social Media,
You’ve secured a booth, ordered furniture, and boxed up marketing materials to be shipped to the event on-time. It appears you are ready for a successful event.
But are the colleagues attending and operating the booth ready? If clear objectives of the company’s goals of exhibiting at a trade show are not filtered down to the actual booth personnel, the odds of evaluating the event as a success are low.
One of the main objectives of exhibiting at an industry event is to generate new sales leads. To make sure your booth team knows who they are looking for, below are some ideas to help you start the conversation.
manufacturing trade shows,
The start of a new year usually brings on some type of reflection. How did the year go? What went wrong… what went right? What was ok, and could have been better? Hopefully during the year and through your marketing endeavors, you did testing. It’s scary to start something new – who knows how it will work, right? That’s why testing is so important. It allows you to try new things without all of the uncertainty. Email testing is great way to get your feet wet if you’re thinking about starting to test the way you do things in your marketing campaign.
email message strategy,
All About Value
All this talk of value and more value….. A recent McKinsey report on medical devices included a comment, “Dunkin’ Donuts customers know the coffee will not have milk foam and Ryanair passengers don't expect first-class service during flights”.
So far, so good, but what does this have to do with medical devices?
medical device expo,
medical device events,
medical device industry,
medical device suppliers,
How much are we influenced by our peers? In light of the recent vaccine debate, Medical News Today wanted to know where the two opposing sides of the debate get their information from. Is it from official health campaigns run by governmental organizations such as the Centers for Disease Control and Prevention (CDC)? Or are people more influenced by the online commentary of their peers?