#b2b #seo #solomo – #hashtags (also known as handles) have become its own form of communication amongst the online community, creating an opportunity for users to increase their visibility amongst the vast amount of tweets being sent out by millions of others. While this social media jargon is being used across the nation, we often need to step back and think… what does it mean to use a #hashtag? Should I be using this in my marketing efforts? Is this relevant to my business?Read More
I’m not a huge fan of New Year’s. I’m one of those people who do NOT like to be rudely reminded of time quickly passing; or worse yet, to celebrate it. As a busy marketer and mom who actually enjoys the slightly frantic pace and chaotic merriment of Christmas celebrations with family, co-workers, friends, neighbors (and even a few strays), New Year’s Day for me is “The Honeymoon’s Over” part of the holiday season. As the festivities come to a close and the reality of a fresh new year sets in, it’s often a time of reflection.Read More
With the non-stop rush from Thanksgiving to New Year’s, holiday messaging can be something easily overlooked when creating your marketing plan for the year. This can be your opportunity to look back over the year, lay out your exciting plans for the year to come, and express your deep gratitude for their continued business
According to a McKinsey report from earlier this year – generally speaking, email remains a significantly more effective way to acquire customers than social media—nearly 40 times that of Facebook and Twitter combined. But does the same hold true for physicians? We know that doctors are busier than ever and don’t necessarily have the time (or sometimes the desire) to see reps, but they still want access to new information about drugs and medical devices as long as it’s relevant to their practice.
Even though email marketing is not a new tactic, there remains some question about its place in the market. When it comes to messaging HCPs though, there are numerous reasons why email is still a safe bet.Read More
The “Internet of Everything” is coming at us fast, and tech titans such as Google, Apple, Samsung, IBM, Intel, and Verizon seem to want to play in medtech. But to what extent will they get involved, and how real is the threat to traditional medtech companies? Is it changing your business now, or will it in the future?Read More
Let’s face it…when you see grandparents whipping out their iPhones to send a text, it’s clear that mobile devices are ubiquitous. And beyond the personal tasks one usually performs, more and more people are using their smartphones and tablets for professional purposes, especially physicians.Read More
There are many words that come and go in advanced manufacturing marketing. Omni-channel marketing is the latest buzz word to hit blogs across the globe. Today, I want to introduce you to omni-channel marketing, explain why it is important, and give you some steps to implementation.Read More
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We have all been there….. you are looking for information and all you can see are sales pitches, multiple calls to action, deadlines and everything you read sounds like something the used car salesman would say. Or worse, you are reading dry, lifeless copy that bores you a little bit more with each word you read.Read More
I just returned from my second work trip to CPhi Worldwide in Paris – one of the largest annual international events for the pharma community. The booths were breathtaking: two story custom built environments, spaces with multiple unique vignettes, cafés, bars, greenery, eye-popping displays, inspired branding. It’s a feast for the eyes. Even the square footage challenged booths merged good design with an openness and absence of barriers (i.e. very few skirted tables).Read More