Medtech Industry Insights: Affordable Care Act, Consolidation & Funding Challenges

Posted by Stephen Corrick on Aug 25, 2014 12:46:27 PM

Dear Reader,

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Topics: b2b marketing, Content Marketing, medtech marketing, medtech media, marketing solutions, medical world, medtech industry, medical industry

5 Ways to Increase Your Business Website’s SEO

Posted by Nicole Alcombright on Aug 18, 2014 10:00:00 AM

With an increasing number of companies using websites to attract more customers, how can your website stand out to the search engines? How do you ensure you’re doing your part to get your company noticed and bring in new business through your website? Here are five ways you can start improving your website’s search engine optimization (SEO) today.

-Use Relevant Keywords
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Topics: marketing research, b2b marketing, Content Marketing, b2b media, SEO

Benefits of Engagement vs Selling on the Show Floor in B2B

Posted by Natalie McMenemy on Aug 12, 2014 1:46:00 PM

As an exhibitor, there’s one super important thing to get right, and it means more than anything you put in your booth or on it. You can have the right mix of activities: booth design, signage, demand for your product, and adequate pre-promotion, but if you don’t have a team of good storytellers capable of real engagement, you’re sunk.  Engagement versus selling: relationship versus a transaction. Meaningful engagement on the show floor is about being your future client’s problem solver, and about listening and constructing a vision of how your product solves their need.  Sales pitches are easy: memorize some key product facts and benefits. But does your sales team have an arsenal of great customer stories or case studies they can deliver in a relatable way? 

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Topics: marketing strategy, marketing tips, b2b marketing, conferences, tradeshow, exhibition, engagement benefits

How Well Do You Know Your Target Customer in B2B Marketing?

Posted by Tracey Peden on Aug 4, 2014 6:07:00 PM

If someone was to ask how you would define your target customer, what would your answer be? If your definition could be summed up in a paragraph, I’d say that “it’s a good start!”

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Topics: marketing strategy, marketing tips, b2b marketing, Content Marketing, b2b media, buyer persona

5 Things to Ask Your B2B Media Guy

Posted by Steven Carlisle on Jul 31, 2014 2:36:00 PM

September is typically the planning season for businesses; part of that planning may include B2B media buying. Today, we are going to look at the top five things you need to ask your media consultant before making any commitments. From circulation to editorial, these are things you need to understand before sitting down and looking at a media guide.

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Topics: communication objectives, advanced manufacturing marketing, b2b media, manufacturing media

How Important is Blogging for B2B?

Posted by Linette Fan on Jul 30, 2014 5:38:00 PM

Most companies find an excuse and say that they don’t have the time to maintain and update a blog. Or rather they don’t seem to understand the impact of blogging and how it can actually improve their business. According to a 2012 study, HubSpot has reported that 81% of businesses have reported that their company blog is useful to critical for their business. With that said, let’s see exactly how blogging can increase business for your company.

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Topics: blog pointers, marketing strategy, marketing tips, b2b marketing, marketing resources, Content Marketing, how-to blog, blog tips

Telling a Story Through B2B Marketing

Posted by Donna Lawrence on Jul 24, 2014 11:05:00 AM

Why do people share stories? Why do customers share information about our products, our services, and our events with their colleagues? With Facebook, Twitter, and Google +, information sharing happens 24/7, and it’s not all pictures of kittens and babies. Much of it is stories about what’s new, how someone got help, was happily surprised, or overcame an obstacle, in short, something the reader found interesting and connected with. The task at hand for B2B marketing and marketers, then, is to tell an interesting story and make that connection with the community they serve.

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Topics: Video, Content, b2b marketing, medical device marketing, Content Marketing, medtech marketing, manufacturing marketing, B2B Social Media

Top 5 B2B Marketing Tips to Make the Most Out of Exhibiting

Posted by Kate Derrico on Jul 22, 2014 1:10:00 PM

Great! You’ve registered to exhibit at a medical device expo, manufacturing trade show, or design conference. Now what? There are plenty of opportunities out there to help get people to your booth before and during the show.  Here are some tips on how to get your name out there and stand out amongst the other exhibitors. 

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Topics: manfuacturing and design expo, b2b marketing, medical device trade show, medtech events, conferences, manufacturing trade shows

Efficient Metrics for Measuring Online B2B Marketing Success

Posted by Daniel Cabrera on Jul 8, 2014 3:14:00 PM

Is your team using the right metrics to measure the success of your online B2B marketing campaigns?

While there are a variety of possible metrics to track, the data that demonstrates activity, quantity, and efficiency are the most significant.  The goal for marketers is to measure campaign outcomes that indicate how to improve marketing performance and profitability. Analytical reports can differ with the type of industry and business your team operates, nonetheless - if Content is King, then Data is Queen.

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Topics: marketing strategy, marketing tips, b2b marketing, marketing resources

Social Selling in Design and Manufacturing

Posted by Steven Carlisle on Apr 18, 2014 1:54:00 PM

Often in our business, we find companies are not utilizing social media as part of their marketing tool kit. Just like in B2C, you need to use social media in your design and manufacturing business to market your company.  In B2B, social media allows you to build relationships and monitor the business environment.

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Topics: marketing tips, b2b marketing, design and manufacturing, social media, B2B Social Media