Tips from a Vampire on Booth Design & Engagement - “Invite Me In!”

Posted by Natalie McMenemy on Oct 27, 2014 5:18:00 PM

I just returned from my second work trip to CPhi Worldwide in Paris – one of the largest annual international events for the pharma community. The booths were breathtaking: two story custom built environments, spaces with multiple unique vignettes, cafés, bars, greenery, eye-popping displays, inspired branding. It’s a feast for the eyes. Even the square footage challenged booths merged good design with an openness and absence of barriers (i.e. very few skirted tables).

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Topics: b2b marketing, exhibition, audience, target audience, halloween, booth design, booth exhibition, booth engagement, Count Dracula, vampire

What's in a Game? A Lot More Than You'd Think When it Comes to Physicians

Posted by Amy Erdman on Oct 20, 2014 10:16:25 AM

Candy Crush, Bejeweled, Angry Birds…..we are a society of game players. Don’t think so? Consider these facts: 

  • On average, video games are played by 53 percent of adults
  • The average American gamer spends about 13 hours per week playing them
Image courtesy of Ambro

That’s a lot of gameplay. Whether they are used as a distraction or to pass the time, there is an inherent element of education. The more you play, the better you get. Simple. It was only a matter of time before learning institutions jumped on the bandwagon and invested in games as a teaching tool. They appeal to all ages and all walks of life, from the classroom to the exam room.

That’s right – I said exam room. Within the healthcare realm, games designed specifically to educate healthcare providers are on the rise. In addition to aiding learning retention, games provide a platform for competition, achievement, and have been shown to lower stress in players – the hallmarks of active physicians and clinicians. More and more medical schools are investing in games to help teach the next generation of physicians. For example, at Florida State University College of Medicine, students enrolled in their geriatrics program play a role-playing game to learn the principles of the specialty. At Stanford School of Medicine, students use interactive, “gamified” case studies help identify the signs of sepsis and determine the best course of treatment.

Even hospitals and healthcare systems are getting in on the action - The VA Boston Healthcare System used an online game to get practitioners to better follow treatment guidelines for their patients with blood pressure – and with great success! At Florida Hospital Celebration Health, surgeons are using video games to hone their technique and warm-up before entering the operating room.

It is clear that games are a pivotal tool to teach the next generation of healthcare providers. How can pharma marketers take advantage of this trend? Check out our whitepaper to learn how games offer a unique opportunity to educate, while delivering key client messages to an engaged audience.


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Topics: pharma marketing, healthcare providers, angry birds, hospitals, healthcare, pharma marketers, bejeweled, video games, candy crush, physicians

To Tweet or Not to Tweet – That is the question

Posted by Kate Derrico on Oct 13, 2014 12:00:27 PM

Thinking about joining the millions (literally) of people on Twitter? Seems daunting… maybe even a little silly. 140 characters sent off into the great black hole of the Internet. I thought the same thing, and then I tried it for business purposes. Now I’m hooked.

If you’ve ever perused Twitter, you’ll find all of the major companies in every industry represented including: most celebrities, bored moms, lazy dads, angry people, inspirational people, and downright dudes. BUT, if you tweak twitter to only follow those that you like, it can be quite fun and informative. As such, you can become the fun and informative tweeter yourself while promoting your business or service.

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Topics: b2b marketing, Content Marketing, b2b media, social media, B2B Social Media, target audience, twitter, tweet

Entering Competitions as a Marketing Tool

Posted by Donna Lawrence on Oct 10, 2014 11:56:07 AM

Everyone is busy. Everyone has deadlines. The thought of entering your new product or your company in a competition may seem counterproductive. You are working on getting your product approved. You are trying to get it out to market faster, but you don’t have time to enter a competition.

You might want to rethink that. Entering a competition with your new product can provide an extra competitive edge for new promotional opportunities. It will increase the awareness and prestige of your company and your product. This can bring recognition to your company by distinguishing yourself as a thought leader in the industry.

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Topics: b2b marketing, marketing resources, Content Marketing, medical events, medtech industry, brand awareness, marketing tool

Finding Inspiration

Posted by Sue Duval on Sep 29, 2014 11:48:00 AM

How do you keep your ideas fresh and your brain stimulated when sometimes you feel like a machine at your job? It may sound odd, but now and then I like to come across a road block in my job because it makes me have to stop, lift my head, and ask “Now what?” It’s at these times that I have to remind myself how to find some inspiration. Here are a few of my tips:


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Topics: marketing strategy, marketing research, marketing tips, b2b marketing, marketing resources, Content Marketing, audience, marketing topics, marketing trends

Basic Design Knowledge Every Marketer Should Know

Posted by Justin Cross on Sep 22, 2014 11:50:00 AM

All marketers need some level of graphic design knowledge and skill. The amount of knowledge and skill needed depends on your specific role. If you yourself make up the entire marketing department of your company and have no outsourcing budget, then you’re going to need to know a lot. If you work at a large company with dedicated graphic designers on staff, then you can probably get by with fewer. Whatever your situation is, such knowledge can be a real benefit to you.

Let’s get right in to it. There are two main types of images- vector and raster. Vector images (.ai, .svg, etc.) compose images based on x and y axis data. These images aren’t a fixed size- the one file represents all possible sizes that the image can be presented in. Vector images can be used for very large sizes without a loss in quality and without a gigantic file size, so if you’re creating a large format piece like a billboard or large sign then you’ll want to create the image file for the piece in a vector or compound/metafile-type.   Compound or metafile-type files such as encapsulated postscript (.eps) have both vector and raster data in them.    

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Topics: b2b marketing, blog tips, offset printing, monochrome, variable printing, design knowledge, digital printing, full bleed

5 Marketing Strategies the Ice Bucket Challenge Taught Us

Posted by Courtney Layne on Sep 15, 2014 12:00:00 PM

 Image courtesy of Stuart Miles

If you’ve spent any time on social media in the last few weeks, your feed has been chock-full of videos of your friends, family, and favorite (and not favorite) celebrities dumping buckets of ice and water on themselves in the name of ALS research. This latest viral sensation that has swept the nation is the Ice Bucket Challenge to help bring awareness to amyotropic lateral sclerosis (ALS)—also known as Lou Gehrig’s disease. Whether you’ve taken the challenge yourself, donated to the cause, or simply laughed at the many videos, this viral phenomenon can teach us all a few things about successful marketing strategies.

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Topics: b2b marketing, brand awareness, marketing topics, connecting customers, creativity, ALS, marketing trends, ice bucket challenge

TMI in B2B: Mastering the Art of Content Simplicity

Posted by Jason Sullivan on Sep 10, 2014 5:24:43 PM

“Brevity is the soul of wit” – William Shakespeare

“If you can’t explain it simply, you don’t understand it well enough” – Albert Einstein

“Three quotes is too much” – my editor

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Topics: marketing research, marketing tips, b2b marketing, B2B, Content Marketing, marketing solutions, target market, target audience

Do You Have Your Lead Strategy Mapped Out?

Posted by Colleen Fanneron on Sep 4, 2014 1:18:51 PM

After a show, attendees will usually boast how great the meetings were. However, one of the biggest complaints we hear post-show is that no one had followed up with them! One of two things happen there, the customer chases down a contact or they simply move on to do business with a different company. Make sure you have your game plan in place before going to the show so this does not happen to you. And most importantly, make sure the personnel that are working the booth understand how important it is to follow the procedures for gathering attendee information. 

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Topics: b2b marketing, Content Marketing, medtech events, conferences, medical device events, medtech industry, lead generation, lead strategy

Medtech Industry Insights: Affordable Care Act, Consolidation & Funding Challenges

Posted by Stephen Corrick on Aug 25, 2014 12:46:00 PM

Dear Reader,

Allow me to introduce myself. I’m Steve, the head of the Medical Portfolio for UBM Canon. Like me, you probably have an interest in keeping tabs on the medical device industry: what’s happening and what it means to our business. A vibrant industry for sure, but one that has its share of opportunities and challenges!

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Topics: b2b marketing, Content Marketing, medtech marketing, medtech media, marketing solutions, medical world, medtech industry, medical industry